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At The Inside Story, we truly care about connecting the right team members to our clients to create smooth and seamless transitions. This requires a high level of sensitivity and professionalism, understanding that our clients are of the utmost importance. We pride ourselves on connecting, caring, and cultivating - and it is with this mindset that we have developed fruitful business and working relationships. When our clients are successful, we are successful.


We provide consistent, reliable, extraordinary client services. We will help you secure a business foundation that breathes results. Our ultimate goal is to continue to hear, "We couldn't have done it without you!"


Our clients matter and are the heart of everything we do! It is an honor to serve your business and to be appreciated for doing what we believe in.


Carol Penterman

Nashville Market Director

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With 35 years as a business leader, Carol is passionate about helping organizations to bring projects to fruition, deliver executive support and build solid financial structures through organizational alignment.

Christa Stockfisch

Alabama Market Director


Christa has been with The Inside Story for two years and enjoys combining her passion for helping people and her love of all things social media to benefit our clients' businesses.


Leesa Boone

Digital Marketing Assistant

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Leesa has been working in Media and Marketing for over 20 years. She is a multi-passionate entrepreneur that enjoys teaching online marketing to small businesses. While not working, Leesa and her family enjoy their 4 dogs, 2 cats, a mini donkey, chickens, & goats, in addition to breeding Mini Aussies.

Sandy Gonzalez

Virtual Assistant

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Sandy has worked in the hospitality industry and has 15 years of experience as a Studio/Office Manager for a performing arts studio. In her free time, Sandy enjoys spending time with her husband and 2 boys and friends, listening to music, and cooking.

Benjamin Guzman

Virtual Assistant Intern

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Benjamin is currently completing his second year of college at Auburn University in Alabama (War Eagle!). He assists on back end projects for our clients and handles any IT issues that may arise.




Master at Relationships...

Laurie Guzman

Laurie is the owner of The Inside Story- a Business Support Organization leading a team of incredible virtual assistants and digital marketers, making a difference in so many people’s lives daily.  Laurie is honored to be the mother of two amazing sons. We lead with all of this because that is what drives her passion, her ferocious resolve to be purposeful and successful at all she does. Her children and her team are such an inspiration. Her children drove the reasons for her transition from being a leader working for others to a woman launching her own business, hence “ The Inside Story”! Due to a series of life events including health and hardships Laurie can confidently say, "I trust myself, see and feel my strengths and this has allowed me to stop hiding professionally and immediately prompting my desire to share this peace and confidence; being that person who can help others reach this place sooner than I did." Welcome to The Inside Story!

As the master of uncovering the "Inside Story" for herself, individuals and businesses, Laurie has called into existence a team of exceptional servant hearts that help you connect with those around you in a meaningful way that leads to big profits, exposure, and growth. From social media content creation to finding new great team members for our clients, extensive research project work, and most importantly exceptional business development skills. We have you covered! We are experts at conducting team building activities, supporting customer relations, research and development for potential business opportunities and many other valuable additions. We work IN your business so you can work ON it. Laurie recognizes the crucial importance of your business and confidentiality, thus setting clear expectations for TIS employees, ensuring accountability, recognition and rewards to support positive, focused and productive team members.

Laurie expects each day to present opportunities for her to grow personally and professionally as well as the other individuals within the company. Her goals will always continue to be that she is learning something new often, seeking opportunities daily to improve and striving for results that grow the overall success of a business(s) and/or individual.

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